Looking Outwards #7-imartins

Eyeo2012 – Jake Barton from Eyeo Festival // INSTINT on Vimeo.

I chose Jake Barton since he creates physical art in which allows for human-art interaction and triggers emotions. The aim of most of his work is to use technology in a meaningful way. His work includes a giant heart interface installed in NYC called ‘Big Heart NYC’ made up of LED lights that reacted whenever someone touched it. The aim of the project was to make people feel connected by love and thats what happened when more than one person touched the heart, it beat brighter. Jake Barton’s work is simple and effective, connecting to people in an emotional way without focusing too much on the technology involved; the artist is aware that people relate to graphics better than technology itself and uses that to create a bridge between technology and emotions.

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