Experimental Typography

20th Century Avant-gardes

Futurism: Filippo Tommaso Marinetti Words in Liberty – 1913
Filippo Tommaso Marinetti Words in Liberty – 191-
DADA: Ilia Zdanevich – 1923
Kurt Schwitters – German DADA. Edited a Magazine called Merz edited with El Lissitzky
Russian Suprematism: El Lissitzky
Propaganda poster “Beat the Whites with the Red Wedge“ 1919
El Lissitzky – For the Voice a “book construction” based on the poems of Vladimir Mayakovsky
De Stijl / neoplasticism: Piet Zwart Dutch ’20-’30.

Bauhaus (1919-1933) hugely influential school combining craft and fine art
Herbert Bayer’s 1925 experimental universal typeface combined upper and lowercase characters into a single character set.

Flash Forward…

Brutally skipping a century of commercial graphic design, we should at least mention the graffiti/street art movement that has been pushing the boundaries of writing since the late 70s (influencing art, typography and design in the process). Here’s a project that study and celebrates this form:


Computational design is affecting typography as well.
Here are some examples that use tools like Geomerative in combination with complex systems simulations:


The project Growing Data uses virtual plant growth to visualize air quality in various large cities.

Genotyp allows you to create new fonts by selective breeding

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